Luxury Ice Cream
Now made by us…
Earlier this year, we took on our biggest project yet: opening Ruby’s HQ in the heart of Newquay.
It was designed to be more than our largest parlour. Behind a glass wall separating the shop from the kitchen, we’ve built something we’ve wanted to do for a very long time:
Our own ice cream production kitchen.
If you’ve visited Newquay over the past few months, you might have spotted machinery arriving, ingredients being tested and one particularly busy ice cream chef working away behind the glass.
After more than a year of planning, learning, testing, tasting and refining, Ruby’s is now making its own luxury Cornish ice cream.
And yes, there was quite a lot of tasting involved.
STILL CORNISH. STILL LUXURY. NOW MADE BY RUBY’S.
Taking production into our own hands means we can obsess over the things that matter to us: flavour, texture, ingredients and creating ice cream that feels unmistakably Ruby’s.
With inspiration - and a little help - from some of the masters in Italy, we’ve developed our recipes to combine the richness and indulgence of the Cornish ice cream you know and love with the smooth texture, creativity and flavour-led approach of Italian gelato.
Our ice cream is produced right here at Ruby’s HQ in Newquay, with our Ice Cream Chef Cam leading production behind the glass.
And when we say behind the glass, we mean it. If you’re visiting Newquay, you can watch the whole thing happening.
No secret factory. No mysterious ice cream laboratory.
Well… maybe a little ice cream laboratory.
MEET CAM
Chef by trade, surfer by choice and now the man responsible for keeping Ruby’s freezers full.
Cam joined us from a patisserie background and has spent the past few months testing, tweaking and refining our recipes at Newquay HQ.
It hasn’t all gone entirely to plan.
There have been frozen batch freezers, equipment delays, equipment breakdowns, ice cream meltdowns and the occasional human meltdown.
But after a lot of experimentation, we’ve created something we’re incredibly proud of.
EXPECT THE UNEXPECTED
This is where things get interesting.
Having our own production kitchen gives us the freedom to experiment, play with ingredients and create flavours around the seasons.
Think Crème Brûlée. Saffron Bun. Toast & Marmalade. Spiced Apple Crumble. Gingerbread.
Some might become favourites. Some might disappear after a few weeks. Some might get made once and never be spoken of again.
That’s rather the point.
Alongside our core collection, we’ll be creating an ever-changing series of limited-edition flavours, so there should regularly be something new waiting in the cabinet.
Luxury can be playful.
And if there’s something you think Cam should make next, tell us. We’re always looking for ideas.
Although we reserve the right to pretend we never saw some of them.
FROM NEWQUAY, TO CORNWALL
The next chapter is getting our ice cream out of Newquay and into every Ruby’s.
With our delivery van arriving soon, Ruby’s-made ice cream will be rolling out across Fowey, Marazion and Mevagissey, gradually replacing our existing range as production ramps up.
So if your local Ruby’s doesn't have every flavour just yet, bear with us.
Good ice cream takes a little time.
COME AND WATCH US MAKE IT
Visiting Newquay?
Our production kitchen sits directly behind the glass inside Ruby’s HQ, so you can see Cam and the team producing the very ice cream being served on the other side.
Come in, have a nose through the glass and - most importantly - taste the results.
Made in Newquay. Made in Cornwall. Made by Ruby’s.